What are QR Codes and How to Use Them?

QR codes (short for Quick Response) are being increasingly used in print media for hardlinking. A QR code is essentially a two dimensional bar code that looks like a black pixel pattern on a white ba...

Paper and color basics

Color is all around us; it attracts attention and can be used to draw out specific emotions and reactions. Red is typically known as the attention-grabbing, hot color; while blues are more calming an...

Print Media

Although online channels have expanded the ways to communicate with the target audience, the need for print collateral hasn’t gone away. In fact, it’s more important than ever. Printed ma...